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Innovations
Thomas Edison took out his first patent at the age of 21. By the time of his death he held a record 1093 of them. Hard work made him a legend. After all, it was he who defined genius as 1% inspiration and 99% perspiration.
We can’t help wondering about the breakthroughs Edison made while others watched. Do they really reflect only his great willingness to toil? Or betray a lack of fight in those who went before him?
Perhaps Edison’s would-be competitors had great ideas but lacked the right strategies for getting those ideas to market. Even breakthrough thinkers need the help of an experienced professional team to shepherd them along the path from inspiration to profit.
Innovation can be tough. First there’s the lightning flash. Then the grind: the research, round after round of development, the wait to secure protection, the tentative steps into the market, the deals, the first glimmers of a return, the arrival of competitors – some ethical, some not – and the constant need for vigilance in retaining what is justly yours. At each step it gets easier to lose the way.
Middletons’ Innovations team gives its clients the know-how, the structure and the support needed to see innovation through to profit.
We understand your excitement at the lightning flash. But we won’t let you get blinded by it. That’s because we understand what is needed to transform business ideas and invention into commercial success. We take a positive view, and with you we look to the future realisation of your idea.
We are among the best commercial strategists of innovation on the Australian legal landscape. With runs on the board in strategic, prudent and proactive patent, trade mark and design registration, confidentiality deeds, commercialisation and restraint agreements and where necessary enforcement litigation, we truly are at the cutting edge of this area of legal practice. Our people are tuned in to the industries in which you do business. We are up to speed technically and legally, meaning we never have to learn at a client’s expense. When it comes to innovation we are… well, innovative.
Something in particular that distinguishes our team from the others is that you will never hear us use the tired refrain of the under-prepared: "I’ll need to go and talk to someone else on that". It is the strength of having such an experienced team: it means informed answers at the ready.
Our team excels at helping businesses maximise those assets that are the drivers of their success and innovation. Our experience with IP audits has confirmed to us that our clients need us to know their business to help them register and protect their assets before problems arise, when it is often too late. We firmly believe that a stitch in time saves nine: early identification of intellectual property, the timely execution of agreements and registrations, and constant market scrutiny are a priority. This strategy protects the lifeblood of a business and saves our clients’ money.
The Innovations team, backed by the expertise and standing of Middletons as a full-service firm, has precisely the skills and experience – academic, legal and commercial – that can help progressive organisations turn the spark of an idea into a winner.
